Stay motivated at work with this behavioral trick.

By Todd A. Ward, PhD, BCBA-D President, bSci21Media, LLC   “Eat all of your vegetables and you can have dessert.” That’s Grandma’s Rule, and everyone grows up hearing it.     Turns out Grandma’s Rule has its base in a…


Facebook, Subjective Wellbeing, and Relational Frame Theory

By Todd A. Ward, PhD, BCBA-D President, bSci21Media, LLC The more you use Facebook, the worse you feel. That is the conclusion from a study published in the journal PLOS One.  Researchers from the University of Michigan followed 82 participants…


Delay Discounting – A JEAB Special Issue

The January issue of the Journal of the Experimental Analysis of Behavior is a special issue devoted to delay discounting.  What is delay discounting you might ask?  Delay discounting describes the process by which an individual forgoes a larger later…


Asceticism and Applied Behavior Analysis

By Todd A. Ward, PhD, BCBA-D President, bSci21Media, LLC According to Google, asceticism refers to “severe self-discipline and avoidance of all forms of indulgence, typically for religious reasons.”  Nearly every religion has ascetic sects, including Christianity, Judaism, Islam, Hinduism, and…



Ferguson PD and The Chicago Community Data Project

bSci21 contributing group   “Saving the world” with behavior analysis has been an ambitious dream since the science of behavior was founded.  The field of behavior analysis has been type-casted over the past 20 years for being narrowly focused and…


Police Reward Good Behavior

By Todd A. Ward, PhD, BCBA-D Founding Editor, bSci21.org According to NBC News, a police department in Farmington, New Hampshire is doing things a bit differently these days — rewarding good behavior with gift cards for pizza and french fries….


Reinforcement Isn’t Real

By Todd A. Ward, PhD, BCBA-D President, bSci21Media, LLC Yep, you heard me right.  Reinforcement isn’t real.  Not if you are a functional contextualist.  You see there are at least two dominant philosophical views in behavior analysis: mechanism and functional…


A Novel Way to Spread Behavior Analysis

by Brohavior bSci21.org contributing group Science is an endeavor aimed at increasing our contact with events in the natural world in a way that allows us to more effectively interact with those events (Skinner, 1953; Kantor, 1953).  However, the information…


Quit Smoking with Applied Behavior Analysis!

By Todd A. Ward, PhD, BCBA-D President, bSci21Media, LLC The newest issue of the Journal of Applied Behavior Analysis reported on a study by Romanowich and Lamb (2015) on smoking cessation.  The researchers investigated fixed vs escalating reinforcement schedules on…